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Your 5-Minute Guide to Salesforce Connections 2023
Calling all companies: it’s time to bolster your brand fan base. This year’s Salesforce Connections event (June 7-8 in Chicago) is all about building powerful, lasting customer connections with...
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3 Things Marketers Can Do Faster With Generative AI
It’s no secret that marketers are under immense pressure to do it all: tailor campaigns to customer demand, build strong data-driven strategies, and think of outside-the-box ideas – fast. That’s why...
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How You Can Build Customer Loyalty with Conversational Marketing
For many years, brands talked at their customers instead of with them. Marketers told customers what they wanted, rather than asking them what they needed. Advertisers addressed everyone with a single...
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Confused By New Data Privacy Laws? Start Here
Over the past few years, the California Privacy Rights Act (CPRA) and other new laws have changed how businesses can use data to personalize interactions with consumers. Maintaining CPRA compliance —...
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5 Things You Can Learn From the Ultimate Marketer, Taylor Swift
Editor’s Note: Taylor Swift does not endorse Salesforce or its products and had nothing to do with this blog post. We’re in a golden Era of marketing, and lucky for us, so is Taylor Swift. Taylor is...
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Ghosted by Customers? Here’s How You Can Win Them Back
It was going so well. You and your customer both seemed committed, invested, and bought-in. Then suddenly, it’s radio silence on the other end — no communication and no explanation. You’re left...
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How to Adapt Your Marketing for the New Era of Data Analytics
It’s no stretch to say the marketing data landscape has changed quite a bit over the past two years. For one, the ways companies collect user data have been under the microscope, and policies from...
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How To Keep Email Subscribers Engaged for Life
If you’re an email marketer, building a strong subscriber list is one of your top goals. But it’s also crucial to keep those email subscribers over the long term. Sending them great content is a...
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Your One-Stop Guide to AI in Marketing
There’s been a lot of buzz lately about how marketers can use AI to enhance customer experiences and productivity. But for AI in marketing to fully reach its potential, we need to truly understand how...
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Turn Your Biggest Fans Into Sales Machines: A Guide to Referral Marketing
In a time where consumers have as many options as they do today, sifting through the endless research can feel daunting. It’s why many of us turn to reviews and recommendations from friends,...
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All You Ever Wanted To Know About Marketing Campaigns
Think about a product or service you recently purchased. That favorite new item you’ve been telling all your friends about. What were the ways it caught your attention and convinced you to buy it?...
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How You Can Get Started With Email Marketing Today
Companies have so many ways to connect with customers now, but it’s still hard to beat a well-written, well-timed email. In our latest research, 93% of people surveyed said that email was their...
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From Leads to Sales: How Drip Marketing Email Campaigns Work
Influencing an audience to take action is tough business. Often, leads aren’t ready to buy, and when they are, it’s a challenge to keep them engaged. Thankfully, email makes it possible for you to...
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5 Things You Can Learn From the Ultimate Marketer, Taylor Swift
Editor’s Note: Taylor Swift does not endorse Salesforce or its products and had nothing to do with this blog post. We’re in a golden Era of marketing, and lucky for us, so is Taylor Swift. Taylor is...
View ArticleClik here to view.
Ghosted by Customers? Here’s How You Can Win Them Back
It was going so well. You and your customer both seemed committed, invested, and bought-in. Then suddenly, it’s radio silence on the other end — no communication and no explanation. You’re left...
View ArticleClik here to view.
How to Adapt Your Marketing for the New Era of Data Analytics
It’s no stretch to say the marketing data landscape has changed quite a bit over the past two years. For one, the ways companies collect user data have been under the microscope, and policies from...
View ArticleClik here to view.
How To Keep Email Subscribers Engaged for Life
If you’re an email marketer, building a strong subscriber list is one of your top goals. But it’s also crucial to keep those email subscribers over the long term. Sending them great content is a...
View ArticleClik here to view.
Your One-Stop Guide to AI in Marketing
There’s been a lot of buzz lately about how marketers can use AI to enhance customer experiences and productivity. But for AI in marketing to fully reach its potential, we need to truly understand how...
View ArticleClik here to view.
Turn Your Biggest Fans Into Sales Machines: A Guide to Referral Marketing
In a time where consumers have as many options as they do today, sifting through the endless research can feel daunting. It’s why many of us turn to reviews and recommendations from friends,...
View ArticleClik here to view.
All You Ever Wanted To Know About Marketing Campaigns
Think about a product or service you recently purchased. That favorite new item you’ve been telling all your friends about. What were the ways it caught your attention and convinced you to buy it?...
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